Why a strong employer brand matters
Turn your culture into a talent magnet
Transform your company culture into a magnet for attracting and retaining top talent.
Data-driven Employer Brand Survey
Proven EVP that drives attraction & retention
Build an employer story people believe in
Trusted by top Belgian companies
The importance of a strong employer brand
Why would someone choose to work at your company — and stay?
Strong EVP
In today’s competitive talent market, a strong employer brand is not a luxury — it’s a strategic asset. We help companies define their unique identity as an employer through a fast, effective Employer Brand Survey and a compelling Employee Value Proposition (EVP).
Symbolic values
The emotional and cultural elements that make your company unique — purpose, pride, innovation, identity, and culture. These values create connection, meaning, and long-term engagement if you are able to communicate them effectively to your employees and be consistent in the application of them.
Instrumental values
These are the tangible, practical benefits that influence why employees join and stay at a company. They include competitive salary, attractive benefits, work-life balance, meaningful job content, and opportunities for personal and professional growth.
What we do
We uncover what your employees truly value — using a proven methodology based on instrumental (tangible benefits) and symbolic (emotional & cultural values) features.
Who is it for?
HR, Talent Acquisition & Employer Branding teams ready to move fast and smart.
Why now?
The war for talent is real. A strong EVP is your competitive edge.
What’s the outcome?
A clear answer to: “Why would someone want to work here — and stay?”
A distinctive employer story that attracts and retains top talent for your company
Strategic input for job descriptions, career site content, and internal communications
Transform your Employer Branding
Contact us at Omega HR today to discuss how we can help elevate your employer brand so you can attract and retain top talent for your organization.